Customer Engagement in the Age of Omnichannel:
Leveraging Your Toll-Free Number for Voice AND Text
March 24, 2020 • 2:00 PM - 3:00 PM ET • Online Webinar
Think you can simply push a product or service to market, kick back and relax and let it sell itself? Think again.
In today’s digital economy, consumers are more informed than ever before. They spend countless hours researching online, following consumer forums and analyzing customer reviews before committing to a purchase. What does this mean for the modern business? We can no longer sell a product; we must deliver an experience.
To shift the paradigm and make customer journey the product; however, we must first understand what the customer wants and how best to engage them. Hosted by Somos, the trusted, neutral numbering and registry administrator for over 42 Million Toll-Free Numbers, this webinar will provide you with the strategies you need to captivate your audience and drive sales.
Customer Engagement in the Age of Omnichannel
Leveraging Your Toll-Free Number for Voice AND Text
Tuesday, March 24, 2020 • 2:00 PM ET - 3:00 PM ETJoin webinar host Michelle Larsen, Vice President of Customer Engagement at Somos, and Dan Bieler, Principal Research Analyst at Forrester, as they explore a new era of consumer loyalty – Customer Engagement in the Age of Omnichannel. While not a new concept, the recent surge in omnichannel-based strategy is swiftly boosting value proposition, both for customers AND organizations.
Whether you’re a small or large business, new to omnichannel or an enterprise looking to better map the complex customer journey, join us as we take a deeper dive into key findings from a recently commissioned research conducted by Forrester Consulting.
Join us to learn more about:
- Why customer expectations are changing;
- How an omnichannel strategy can increase engagement;
- Why Toll-Free Numbers and texting are essential to your communication strategy; and
- What opportunities are available to drive omnichannel excellence in your organization.
Register now to attend this live webinar and learn firsthand how to successfully boost customer engagement in the information era. From understanding Toll-Free’s role in omnichannel to leveraging a cross-channel strategy to stimulate the growth of new solutions, this webinar is a can’t miss opportunity!
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Michelle Larsen is Somos’s Vice President of Customer Engagement. She leads the marketing and customer engagement efforts, with the responsibility of the overall marketing strategy, including customer program development, brand management and corporate communications. Michelle is a global marketing and customer-relations expert who connects people and products through technology.
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Meet our Presenters
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Dan Bieler, Principal Research Analyst serves CIOs and digital strategy leaders by guiding them through the challenges of digital transformation and helps define strategies that deliver business benefits from new digital business models and drive sustainable innovation. Dan's particular focus is on the emergence of digital platforms and the related business models as well as the underlying business innovation strategies.
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