Turning Trust into ROI:
Building the Business Case for Scam Prevention
June 17, 2025 • 2:00-2:30 PM ET • Online Webinar
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Budget decisions in financial institutions demand clarity, justification and impact. When it comes to protecting the voice channel, the stakes couldn’t be higher. Fraud, spoofing and impersonation don’t just hurt customers – they erode trust, drain operational resources and quietly undercut business performance.
Join Somos' Michele Bilton-Smith, Senior Director, Solutions Consultant and Jaime Zetterstrom, VP, Product Management, for a complimentary 30-minute webinar designed to help you build a stronger voice strategy through call authentication, blocking and branding solutions. You’ll gain the insights and messaging needed to communicate the value of these tools to internal stakeholders, from security and fraud prevention to customer experience and brand leadership.
Turning Trust into ROI: Building the Business Case for Scam Prevention
June 17, 2025 • 2:00-2:30 PM ET
June 17, 2025 • 2:00-2:30 PM ET
During this webinar, you’ll learn:
- The hidden costs of fraud, from monetary to operational inefficiencies
- Key benefits from reducing fraud and regulatory exposure to increasing trust and enhancing brand reputation
- Equip financial institutions with information and resources to make their case to leadership on why call authentication and its features are vital to protecting your brand and its consumers.
- A real-world ROI example that illustrates the measurable impact of stopping scam and spoofed calls at scale
- Insights from a live Q&A with industry experts
No matter where you are in your journey, you’ll leave with tools and talking points to help you lead conversations, build alignment and strengthen your institution’s voice channel strategy.
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Meet Your Presenters
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Michele Bilton Smith, Somos' Senior Director and solutions Consultant, has been a valuable telecom resource during the evolution of call deliverability. For the last six years, she has partnered directly with Contact Centers and Enterprises that focus on telephony challenges in call authentication and delivery. Her specializations include spam/fraud mitigation, digital identities, and compliance. Michele continues to support solutions that drive value and trust in the industry.
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Jaime Zettersrom is a dedicated executive leader with 25 years of experience within the Telecom industry. As Somos’ Vice President, Product Management, Jaime continues to leverage her engineering, fraud fighting and telecom background to elevate Somos’ offerings in the Trusted Telecom Ecosystem.